Envato rebrands Microlancer, removing beta to launch Envato Studio

Change reflects the freelance digital services offered, broadened to include Video, eCommerce and Mobile Application Development.

03 APRIL 2014, MELBOURNE, AUSTRALIA
Summary
Envato today rebranded its most recent product from Microlancer to Envato Studio. This better reflects the freelance digital services offered, broadened to include Video, eCommerce and Mobile Application Development. These complement the existing Graphic Design and Web Development services.

Envato, the team behind the world’s number 106* website ThemeForest today rebranded its most recent product from Microlancer to Envato Studio. Envato also expanded the range of freelance digital services offered to include Video, eCommerce and Mobile Application Development, complementing the existing Graphic Design and Web Development services.


Microlancer, now Envato Studio, launched exactly 12 months ago, has 6,000 services from a handpicked community of talent and has already sold over $1,000,000 worth of jobs to clients in 147 Countries. After this early success, which has seen conversion increase by 666%, the team is ready to shed the beta badge and rebrand.

Envato Studio offers clients a new and better way to find great Talent. All Talent is hand-picked and services are pre-packaged with upfront pricing and delivery. It’s unique because freelancers don’t need to work on things for free, there is no bidding or entering competitions. Envato Studio clients choose who they want to work with, from a pre-qualified set of amazing Talent all over the world. Services range from Graphic Design and Web Development and now Video & Animation, eCommerce and Mobile & Apps development.

Envato Studio is part of Envato’s fast growing freelance digital services marketplaces joining ThemeForest, CodeCanyon and many more, with an international community of over 3 million digital creatives – who have earned over USD$140m in payouts already.

On why Envato decided to change the name after just 12 months, Layla Foord, General Manager said “The new name better reflects who we are, and what we do” she explains. “From logo design to complete websites, Envato Studio already has a broad range of services - and we look forward to more in the future. Referencing and leveraging the Envato brand is important. The new name clearly highlights the connection with Envato, its community, values and credibility. It also fits with our company’s vision of building a huge global creative ecosystem” Layla explains more in her blog post.

The team based in Melbourne apply lean thinking and have released 1760 features and changes since launch and is part of a thriving Australian start-up scene.

About Envato

Envato is a privately owned Australian company that operates an ecosystem of sites with a global community. We’re passionate about the web, and about enabling creators to make a living doing what they love. At Envato, we make websites that help people from all over the world change the way they earn and learn online.

*Measured on 1st April 2014 at: http://www.alexa.com/siteinfo/themeforest.net

Contact

Find out more about us http://www.envato.com/about

For more information, or to schedule an interview please contact media@envato.com

Quotes
"The new name better reflects who we are, and what we do. From logo design to complete websites, Envato Studio already has a broad range of services - and we look forward to more in the future. Referencing and leveraging the Envato brand is important. The new name clearly highlights the connection with Envato, it’s community, values and credibility. It also fits with our company’s vision of building a huge global creative ecosystem" Layla Foord, General Manager Envato Studio
Images
Spokespeople
About Envato

Location: Headquarters in Melbourne, Australia. Team located around the world.

What Is Envato?

Founded in 2006, Envato is the world’s leading community for creative assets and creative people.

The network includes Envato Market, Envato Studio, Envato Tuts+ and Envato Elements.

A community of more than eight million people worldwide buy and sell creative assets on Envato Market with total community earnings exceeding $500 million. Millions of students have taken video courses and free tutorials on the Envato Tuts+ education network and Envato Studio connects people with hand picked freelancers to complete their creative projects. Envato Elements is a subscription service with thousands of ready-to-use graphic templates, fonts and assets available for unlimited download.