Records tumble at Envato as designer hits $1m in sales in under six months

Designers around the world are smashing milestones – and becoming super-successful – with the help of Melbourne tech company Envato.

17 JULY 2014, MELBOURNE, AUSTRALIA
Summary
This month, a Texan designer turned heads by eclipsing $1 million in sales – incredibly, in less than six months – on Envato’s template marketplace ThemeForest.

Designers around the world are smashing milestones – and becoming super-successful – with the help of Melbourne tech company Envato.

The company hosts eight digital marketplaces, allowing people to buy and sell everything from website templates and images to sound effects and graphic design work.

This month, a Texan designer turned heads by eclipsing $1 million in sales – incredibly, in less than six months – on Envato’s template marketplace ThemeForest.

Remarkably, the designer achieved the feat by marketing just a single website theme, known simply as ‘X’.

The ‘X’ theme has quickly become one of ThemeForest’s best-sellers. It is currently perched second on the list of weekly best-selling WordPress themes, having attracted more than 17,000 sales at $60 apiece.

Launched in late November, the design is quickly gaining ground on competing themes – others to hit the $1m sales milestone have taken up to two years to get there.

The entrepreneur behind ‘X’, Themeco’s Kyle Wakefield, designed it with an ambitious goal in mind: he wanted it to be the supreme option for people looking to build a website.

“The goal was always to bring something different to the table,” Wakefield explains.

“We knew from the beginning that we didn’t want to create something that was already on the market. It was always about creating something that was unique and transformative.”

Wakefield, 32, who has an economics degree from Texas A&M University, has always been fascinated by business and entrepreneurship. During college, he sold everything from DVDs to diamonds, before shifting his focus online.

“I had been a big fan and user of WordPress for years. I was also fascinated by the business model of an open-source piece of software. Here was this amazing, free product at the core that allowed multiple burgeoning industries to pop up in support of it,” he says.

Wakefield says while WordPress had become ubiquitous on the web, there were gaps between what it offered, and what people wanted to do with it.

“The opportunity for us was in creating something that, first, we would want to use ourselves and then, second, was flexible enough to be further developed as new technologies emerged,” he says.

“We want people to think of ‘X’ when they think of WordPress. While we know that it is an ambitious goal, we have been extremely pleased at the initial response – and we're just getting started!”

Wakefield’s gamble, and a serious amount of hard work, paid off and his design quickly catapulted him to Envato’s Power Elite Status – a rewards program for top-performing authors.

The first author to reach Power Elite Status, Vienna-based web designer Kriesi, hit the milestone in 2011, and has since notched up 93,892 sales from his portfolio of 35 designs.

Since its launch in 2006, Envato has paid its community of designers, authors, freelancers, affiliates and instructors around the world more than $180 million in commissions.

Envato’s marketplaces – ActiveDen, AudioJungle, CodeCanyon, ThemeForest, GraphicRiver, VideoHive, 3DOcean, CodeCanyon and PhotoDune – are used by 3,980,427 community members around the world.

For more information please contact Dan Michael, Elite Program Manager, Envato, on 0417 343 502 or elite@envato.com.

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About Envato

Location: Headquarters in Melbourne, Australia. Team located around the world.

What Is Envato?

Founded in 2006, Envato is the world’s leading community for creative assets and creative people.

The network includes Envato Market, Envato Studio, Envato Tuts+ and Envato Elements.

A community of more than eight million people worldwide buy and sell creative assets on Envato Market with total community earnings exceeding $500 million. Millions of students have taken video courses and free tutorials on the Envato Tuts+ education network and Envato Studio connects people with hand picked freelancers to complete their creative projects. Envato Elements is a subscription service with thousands of ready-to-use graphic templates, fonts and assets available for unlimited download.