VideoHive Leads The Way With Booming Explainer Video Trend

Melbourne, AU, February 18, 2015 - At Envato Market’s video production marketplace VideoHive, After Effects professionals are cashing in on a red-hot category: Explainer Video templates. One seller, the Mister Horse team, has made over 1,500 in sales from their latest  explainer video After Effects plug-in in four months.

Adam, a co-founder of Mister Horse, has been selling items on VideoHive for two years. He saw the opportunity to create items that would give buyers the freedom to tell their story as they choose. Their first attempt in this style was a top seller on VideoHive and has been purchased almost 2,000 times in less than 18 months. “There was a lot of content and the project structure was way more flexible compared to other projects on VideoHive at the time,” Adam says.

Fellow VideoHive author PixFlow released the Corporate Typography Pack a few weeks earlier with a similar structure, allowing an easily customisable storyline for the customer. “These projects were the first of their kind and have started this trend of flexible ‘make your own story’ After Effects templates which you see on VideoHive today,” says Adam.

Other authors seeing success from explainer videos include Frederik Vanecek, known as Taerar on VideoHive, whose latest explainer video file amassed US $6,000 in sales in 48 days. “It’s clear that explainer videos are gaining popularity each year,” says Vanecek, who believes the popularity of this style has not yet peaked. “I think very soon an explainer video will be an absolute must for all businesses in order to attract viewers and show your brand in a positive light.”

Vanecek believes mature consumers are part of the reason behind the growth in popularity of explainer videos. People want to make their own comparisons when browsing for products and services on the internet, but it can be time consuming and boring to scroll through text alone. “People need to get information quickly, and nothing can provide information more quickly than an explainer video,” he says. From a business owner's perspective, explainer videos can be effective even on a small budget.

Content Growth Specialist at Envato, Eric Schwartz, believes that just as consumers expect businesses to have websites, the explainer video will become just as widespread. “Having informative and engaging video marketing material is simply the next natural step in the evolution of a complete online presence.”

With talented motion designers uploading After Effects files to sites such as VideoHive, explainer videos are now within reach of businesses wanting to highlight their products and tell their story their own way.

The Mister Horse team

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