One of the world’s most popular WordPress themes hits new milestone

Avada, one of the most popular paid WordPress themes of all time, has officially passed half a million sales on Envato Market.

Designed by US-based company ThemeFusion, the theme counts high profile and diverse customers such as Russel Brand and Microsoft’s Visual Studio as among the hundreds of thousands of users of Avada.

Originally released in 2012, the multipurpose theme continues to receive widespread praise for its ease of use and flexibility.

The company had previously passed $25m USD in sales in 2018, becoming the first author on Envato to reach the milestone.

With up to 33% of the web now running off WordPress, it means that as many as one in every 1100 of these sites could have Avada installed.

Envato’s General Manager of Content Cameron Gough paid tribute to the achievement. “That ThemeFusion has managed to reach this milestone is a testament to their hard work and commitment to constant innovation and customer success.”

“We’re pleased that we can count authors like ThemeFusion as part of our global community, a community that supports and inspires people to complete their creative projects faster than ever before.”

ThemeFusion CMO Michael B. concurred that a constant focus on customer outcomes has been important for Avada's success.

"What inspires us is the desire to make a positive difference. An overused phrase, perhaps, but it is a cornerstone in our company philosophy and culture. What we have created and continue to evolve in Avada has motivated many users into becoming self-sufficient and confident in utilizing WordPress and Avada as their go-to design tool for the web."

"We will be expanding on this experience in the coming months and will continue doing what we always have done: Extend beyond the current possibilities and boundaries of what the WordPress core has to offer and deliver the best possible experience for all Avada users," he concluded.

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